Unified Comms by SaaS to boom

Research by Radicati says that the market volume for Unified Communications in the software-as-a-service (SaaS) model will quadruple within the next four years.

The latest white paper commissioned by CommuniGate Systems, predicts yearly sales to increase from $6.9 billion dollars to $28.7 billion dollars. This clearly indicates the potential for service providers to leverage additional revenue from their business customers by offering Unified Communications as a value added service, to increase customer loyalty and reduce churn.  

SaaS offerings can bring even the most sophisticated technologies within the reach of small and medium businesses at an affordable price. UC as SaaS is increasingly presenting an attractive way for companies of all sizes to reduce costs and simplify administration, while deploying new technologies at a fraction of the cost of in-house deployment.  

By 2012, the number of subscribers for SaaS based Unified Communications will also increase dramatically - Radicati predicts a triplication of the recent 46 million up to 136 million users. The white paper recommends that service providers employ a high-performance solution that provides high density and integrated architecture. Incorporating a multi tenant platform allows providers to virtualize potentially thousands of business subscriber customers in one system image with low operating expenses. 

“We are convinced that service providers who are joining the SaaS market will quickly realize the ARPU potential and loyalty of subscribers to the Value Added Service offering of Unified Communications. In the current situation, it is easy to build up a strong customer base and to achieve increasing sales “, states Sara Radicati, CEO of The Radicati Group. “Service providers can gain a competitive advantage by using  a Unified Communications platform that is able to provide Value Added Services for communication like VoIP, VideoMail or video on demand.”